Building Your Brand: 1 – Establish

Posted on Posted in Branding, LinkedIn, Social Media

Step 1: Establish

Build your brand with a LinkedIn Company Page

Increasingly, people turn to LinkedIn to learn more about a business. Put your best foot forward with a free Company Page that builds your credibility, provides key information, and gets your business discovered.

Know your audience

Before creating a Company Page, it’s important to understand the audience you’re trying to attract. Run a quick search for members who fit your customer personas. Investigate their profiles to identify the types of subjects they follow. This will help you decide how to position your page.

Create your information hub

Keeping your customer personas in mind, build out your Company Page as a one-stop shop for visitors looking to learn more about your business. Creating a page is easy: just add your company logo, banner image, and description to get started.

Create a Company Page >>

Make your page easy to find

Give your brand more opportunities to be discovered by the right people. Add your company specialties, links, and descriptions of your core value propositions on your Company Page. Be sure to take advantage of your existing online properties by linking to your page from your company website, blog, and other social platforms.

In addition to giving you extra credibility, Company Pages also rank high in search. Creating yours means you’ll have one more property that appears in the top search results for your company – making it even easier for professionals to find you.