Step 3: Engage
Stay top of mind – engage your audience with compelling content
Your followers can be a powerful channel to help spread the word about your company across the LinkedIn network. Share high-quality, relevant content to get them talking about you and drive new business to your door.
Create your content stream
Use your company’s updates to showcase your expertise and establish your brand as a thought leader. Share a wide array of content with your followers, including insightful articles, company news, and more.
To grow an engaged following, it’s important to lead with useful content. For every post promoting your company, make sure four posts focus on thought leadership or industry trends.
On average, companies that post 20 times per month reach at least 60 percent of their audience. Stick to a regular posting schedule so followers can rely on you to keep them informed and up to date.
Create a mix of content formats
Rich media like photos and videos can dramatically increase both comments and shares. Incorporate these formats – along with SlideShare presentations and links to articles – to maximize engagement with your posts.
Encourage followers to engage
Prompt your colleagues and followers to take action on your posts – every like, comment, and share increases your reach throughout the LinkedIn network. For example, you could share an inspiring quote and ask viewers to “like” the post if they agree, or even share their own favorite quotes.
Dive into comments
Engage with followers who comment on your updates to help build loyalty, continue the conversation, and further establish your thought leadership. People like to know that they’re being heard!
Always be improving
Watch the Reach and Engagement sections of your Company Page analytics to see what resonates with your followers. Test different days, times, topics, and formats to identify what works best for your audience.