Building Your Brand: 2 – Connect

Posted on Posted in Branding, LinkedIn, Social Media

Step 2: Connect

Get followers on LinkedIn. Build a community.

LinkedIn has the world’s largest group of professionals, all in one place. You can easily target just the right people to build a community of brand advocates and grow your follower base. The more people know about your brand, the more business you can drive through word of mouth and referrals.

Engage your employees

Your employees are your best brand advocates. Encourage them to add their current position at your company to their profiles. This will automatically make them followers of your page, and will feature your Company Page on their profiles, helping to drive more traffic your way.

Add employees to your Company Page >>

Convert customers into followers

Your current customers know the value you provide. Give them a forum to share their positive experiences by prompting them to follow your Company Page. Integrate your page into company communications, such as an email or your company blog, to quickly capture this audience.

Existing and potential customers may also be visiting your website. Make it easy for them to follow your Company Page by embedding a Follow button on your site.

Add a Follow button to your website >>

Promote your brand in LinkedIn Groups

Find Groups talking about your brand or industry, join them, and take part in the conversation. Then, build brand awareness and promote your Company Page as a source of thought leadership. This will drive traffic and attention back to your page.

Join a LinkedIn Group >>

Get your company in front of just the right people

Reach beyond your network and promote your business to anyone on LinkedIn with LinkedIn Ads and Sponsored Updates. Using targeting criteria like seniority, function, geography, and industry, you can get in front of exactly the right people to help spread the word about your business.

Learn about LinkedIn Ads >>

Learn about Sponsored Updates >>

Track your progress

Use the Analytics tab on your Company Page to understand how your follower community is growing over time and what kinds of people you’re reaching. This will give you valuable insight that you can use to tailor your page and future posts.

View your Company Page’s analytics >>