Selecting the Right Trade Show Products For Your Business

Posted on Posted in Bleeding Edj News, Branding, Marketing, Print

Trade shows are a great opportunity for face-to-face interaction with your customers and prospects, but what happens when they leave? If you and your company are forgotten as soon as they step out the door, you haven’t gained anything.

edj-ink-promotional-productsPromotional giveaway items keep your company name in front of customers as well as other people they encounter who could become prospects. Use these tips to choose trade show products that provide maximum value in boosting your brand’s visibility.

Select an item that ties in directly with your business.

A natural connection between a promotional item and your product or service reinforces your brand’s benefit in filling a customer need. If you’re in the tech industry, consider flash drives or car chargers, while sport bottles and cell phone armbands are perfect for fitness-related companies.

Use the freshness of current trends in the marketplace.

Coffee mugs and pens are staples in the promotional product arena, but you’re more likely to stand out from the competition when you think outside the box. Items like tablet accessories and selfie sticks will receive a lot of use while positioning your brand as contemporary and cutting-edge.

Don’t skimp on quality.

You may be tempted to control expenses by price-shopping for more inexpensive items. The downside is that these products quickly break down or wear out, limiting their effectiveness. Look for promotional items that are sturdy enough to be useable for an extended period. Cheap products will also hurt your brand’s first-class, quality image.

Appeal to your target demographic.

What are some of the defining characteristics of your target audience? Are they younger, older, male, female, professionals or executives? Do you sell business-to-business or business-to-consumer? The answers to these questions can provide some direction to your choice of promotional products.

Consider the proportion of product size to your message.

If you are going to incorporate only a few items, such as your logo, company name and phone number or URL, you have a wide range of items to choose from. Lengthier messages that might include slogans and addresses should be printed on a product that’s large enough to clearly display text and graphics.

Plan ahead.

Don’t leave the choice of promotional products to the last minute. Orders require a certain amount of lead time to be completed properly. The closer you get to your deadline, the fewer options you’ll have in products, pricing and printing.

Promotional products are one instance where value is greater than cost for both you and your customers. Choosing the right trade show products will continue to pay returns long after the trade show is over.