EDJ ink helped PEEC maintain brand consistency while saving money and volunteer hours
By Mandy Marksteiner (Mandy Marsteiner, LLC: www.mandymarksteiner.com)
(Original article as posted by the Los Alamos Daily Post)
“It’s so frustrating…” said Sandra West, the Marketing Manager for Pajarito Environmental Education Center (PEEC). “You have the same document, but if you send the same file to two different printers, you can end up with two entirely different colors.”
PEEC has been in the process of rebranding, and it was important for them to maintain a consistent look. Unfortunately, when you use different printers the results can be inconsistent.
Brenner made sure the colors matched previously printed materials
When PEEC approached Patrick Brenner, owner of EDJ ink, color consistency was a main concern.
“I was really worried about it and voiced my concern from the very beginning,” said West. “He brought some samples and reassured me that it would work out.”
“It’s nice to be able to talk to him in person,” said Katie Watson, Executive Director of PEEC. “We could hand him our brochure and ask him to match the color. He obviously cares that he gets it done right.”
EDJ ink helped PEEC use volunteer hours more efficiently
“We just learned about EDJ ink this year. He’s done plenty for us, and we’re still finding out what he can do,” said West.
One service that he provides, collating complex marketing pieces, saved PEEC countless volunteer hours.
One of their marketing pieces needed to be assembled, and in the past they sent it to a printer that didn’t offer collating services, so PEEC volunteers had to put the marketing package together. But this year they didn’t have time for that.
This summer has been very busy at the Nature Center, and the volunteers and staff had a lot to do. They asked the volunteers what they were interested in doing, and learned that they wanted to interact with the visitors, and help with the programs. They were not as interested in doing administrative tasks like assembling printed materials.
Brenner was able to put the project together, and deliver the final product so that the volunteers didn’t have to put in those hours. West said, “There was an added cost, but we considered the value of the volunteers’ time and decided that it was worth it because it is more important that the volunteers spend their time interacting with people.”
EDJ ink is a local company with great service and competitive prices
Over the past year Brenner has printed several marketing pieces for PEEC, like brochures, their annual report, and their quarterly newsletter that goes out to 750 members.
“It’s nice to work with local companies, because that means that money stays in town. But we also have to be good stewards of our donors’ contributions and County funds, so we need to find a good price,” said Watson. “We had been using big, out-of-state companies for a lot of our print jobs. You would think that the local company would be more expensive, but it was actually cheaper.”
“The work is always good. He is accommodating and professional,” said Watson. “Plus, he delivers. You don’t have to pay for shipping.”
Find out what EDJ ink can do for your business or non-profit organization. Visit http://www.edj.ink, call 505.908.9335, or email them at firstname.lastname@example.org.